Founded in 2005 by Los Angeles native Nick Sam Friedberg, NSF adopted its name from his initials. The label is inspired by southern California’s free spirit offering relaxed American-style pieces that focus on texture and fit. Nick mixes innovative hand-produced washes, dye treatments and finishes for a lived-in luxury look with a cool sensibility.
Founded in 2005 by Los Angeles native Nick Sam Friedberg, NSF adopted its name from his initials. The label is inspired by southern California’s free spirit offering relaxed American-style pieces that focus on texture and fit. Nick mixes innovative hand-produced washes, dye treatments and finishes for a lived-in luxury look with a cool sensibility.
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