19-69 was founded by Swedish artist and product developer Johan Bergelin. After a twenty-four month long creative process with artisans in Scandinavia, France and Italy 19-69 launched 5 fine perfumes in 2017, and launched 2 additional fine perfumes in 2018. Each scent is inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging. All fragrances are suitable for any gender and allow the individual to explore beauty across borders.